Description

How most sales and marketing teams think about CRMs is wrong.

Most people think a CRM (Customer Relationship Management) system helps manage customer data.

OK. The definition isn't wrong, but it isn't complete either.

Ultimately your CRM helps you generate more revenue. If your tool doesn't allow you to make more money, it's not a worthy investment.

Your CRM should help:

• your salespeople close more deals by getting them to follow an optimized sales process
• your sales leaders coach their sales reps on specific weaknesses they have based on what they see in the system
• your marketing team build better emails, nurturing processes, and even improve your overall communications based on the info they can pull.
  

This episode is part 1 of our CRM series. Today, we cover the what, how and why of an excellent CRM tool.

Enjoy the show!