There's a stigma in Web3 for the wrong reasons. We'll discuss how web3 is an underutilized technology for Small Business Owners. When it comes to branding, most small businesses don't maximize the potential of branding without Web3. Imagine the possibilities! Chapters:
0:00 Web3 "warning" by Trevor (not a "Crypto Bro")
0:51 Preview 1:30 Who is Heather of CoinQueens
5:40 The difference between Web3, Crypto, NFTs & Blockchain
10:30 What's keeping people from embracing Web3 in their small business
11:58 Having a digital wallet
13:00 How Web3 is more confusing than it needs to be
13:55 Instagram introducing how to connect a digital wallet
15:45 Use case for an artist during a live streaming show
17:41 What does it mean to mint an NFT on the blockchain
20:14 What happened with FTX & how does it affect web3
23:30 How decentralized really works despite FTX debacle
23:57 Risky investments exist even without crypto & blockchain
25:41 Most inspiring moment about onboarding women into web3
26:44 Wine, Women & Wallets
27:46 Heather's intro into NFTs & "pretend investing"
28:15 1989 Sisters NFTs by Fashion Illustrator Blair Bernstein
29:33 Web3 term "OGs" = "Original Gangsters"
29:41 How can small business embrace web3 for their products & services
31:53 Starbucks brand as an example using NFTs
Medium article about the basics of onboarding into Web3: https://anchor.fm/auroraconsulting/episodes/Underutilized-Technology-for-Small-Business-Owners--Web3--Branding-e1qspgt
Heather Rae Doyle was introduced to cryptocurrency through a friend who was mining Bitcoin. What started as recreational investing led to the formation of their institutional crypto fund, CoinKings.
When the fund began attracting investors, Heather found herself having nonstop conversations with women asking things like, "What is crypto and why is my husband putting his bonus in your fund and not remodeling our outdated kitchen?" It wasn't scalable to be having in depth crypto and NFT conversations one on one.
Heather asked her community to be patient and created her first event, Wine Women and Wallets: Welcome to Web3. The events were a success and attendees were green lighting participation in the fund. What came as a surprise was the women's interest in doing their own investing. Women wanted to learn more than the basics and Heather found herself creating future educational programs as well as serving as personal advisor for women looking to develop a personal crypto and NFT portfolio.
As success grew, so did the opportunities and Heather found herself in a position needing to scale her services. Heather founded CoinQueens as a web3 company and "minted" a founding team of 30+ impressive, industry leaders.
These women range in skills from developers, finance professionals, marketing, blockchain, investors and more. Heather plans to use this team to grow CoinQueens into a premiere web3 consulting and advising business along with continuing to educate and onboard female business leaders to the opportunities of web3. Visit https://www.coinqueens.io/ for more information about Heather and everything CoinQueens.
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
For more info about us and our upcoming NFT project Biz Glitch NFT, visit https://auroraconsulting.biz/lets-glitch
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