Hello and welcome to Social Media Traffic School with Sally Hendrick.
That’s me! I’m Sally from Nashville, Tennessee, and this is today’s update.
Today we’re talking about sales funnels to help deepen relationships with people who have found you on social media or visited your website.
Sales funnels can appear to be complicated, and some of them are, but when it comes to getting started with them, it’s best to start simply.
For example, if your website has your business phone number displayed to call the person handling sales calls, you’re likely to get a lot of calls that do not turn into actual sales. That wastes time and money for your business. One thing you could consider doing is putting a booking calendar on your site to book a call with someone instead.
Now for some businesses, this is not ideal, as you may handle emergencies that require immediate attention, but for many businesses that are selling products, services, coaching, or consulting, it makes sense to have booking funnel. This shows your potential customer that you’re a real business with a busy schedule and your time should be respected.
There are many programs out there that can handle this for you, such as calendly or acuity. Regardless what program you use, make sure you can embed the booking calendar on your website, and ensure that you can put tracking in place to see if someone books an appointment or not. This may involve a redirected booking confirmation page on your website.
The reason you want tracking in place is because you can retarget advertising to people who visit your booking page but then do not actually confirm an appointment. This funneling process can be tracked at every step, which is what we teach our clients to do, or we can set it up for you.
If you’d like to learn more about digital marketing and funneling, head over to socialmediatrafficschool.com, get our courses for $1, then join our FAcebook group to get to know us better.
See you next time!
