Hello and welcome to Social Media Traffic School with Sally Hendrick.
That’s me! I’m Sally from Nashville, Tennessee, and this is today’s update.
Today I’d like to discuss LinkedIn versus Facebook. As I am diving more and more into projects helping corporations understand how to use Facebook effectively, I find there are a lot of misconceptions about Facebook. Larger companies tend to focus on LinkedIn and ignore Facebook, but that is a fatal flaw in their marketing strategies. Sure, it’s great to have connections on LinkedIn, to have a business presence, employee presence, published media, and even paid ads, but without a combined strategy that brings in Facebook to expand on this, companies may never see the return they truly desire.
For example, one of my clients is AMAZING at getting in front of people at industry events. He’s well connected on LinkedIn, which is great, as he has identified the key players he needs to know. But when it comes to trade shows and conferences where he is exhibiting, no one can draw the foot-traffic of the exact right people to his booth like he can.
And how does he do it? He uses Facebook advertising to tell his audience to come to his booth, to participate in a treasure hunt, to win prizes, or any number of things he’s come up with for that particular event. In fact, at nearly every event where he’s used Facebook ads to get more attention, people come up to him and say, “How did your ad end up on my phone telling me to come see you here in this booth today?”
He then sends them to me.
If you’d like to get some digital marketing know-how for your business, head over to socialmediatrafficschool.com, grab my online courses for $1, then step into my free classroom on Facebook. You may just learn a thing or two.
See you in class!
