Hello and welcome to Social Media Traffic School with Sally Hendrick.
That’s me! I’m Sally from Nashville, Tennessee, and this is today’s update.
Today we’re talking about content marketing to raise awareness about your brand.
There’s always a back story to why a brand was created. Most entrepreneurs have a life event that sparks an interest in creating a solution for what they experienced in life. If there’s not a particular event in their own story, they at least have seen the problems in the world, knew there was a solution, and wanted to create a business around solving those problems for people or for other businesses.
Because I work with a lot of personal brands, I help them come up with ideas on how to create content to raise awareness about who they are. This content helps them connect with others on a personal level, so they have a basis to build a relationship.
Some questions we typically start out with are:
We can take the answers to these questions and find common interests with other people who like to hear the stories behind why we chose these answers. It’s part of our personality, what makes us unique. Use this in your social media content, as it will attract others with similar interests, and that’s how you start relationships.
If you’d like more information on how to monetize your business using social media to drive traffic to your websites, visit us at socialmediatrafficschool.com and grab our courses for $1 to get started.
See you next time!
