Whether you realize it or not, you are constantly communicating information about yourself to other people. When there is intention behind it, this can be seen as your personal brand. In this episode, Antoinette Logan shares with Alex what it means to build a personal brand and how you can start uncovering yours. Ms. Logan began her career in cosmetology, shifted into financial services, and has since built a massive career in media branding and marketing. She has worked in radio, news, reality tv, produced her own tv show, and most recently, started her own marketing agency called “The AIM Agency”, a non profit for domestic abuse, and is in the process of releasing her new book.
1:00 - Who is Ms. Antoinette Logan?
2:40 - What is a brand has it relates to you?
4:00 - Why is it important to recognize the idea of a personal brand?
8:30 - What questions can you ask yourself to start uncovering your personal brand?
13:00 - Aligning your brand with your personal goals
16:00 - When you learn what you brand is, how do you begin communicating it to other people?
18:00 - What skills did Ms. Antoinette Logan develop to spread her brand around the world?
@askmslogan
