So much of modern day marketing is about expanding brand reach and boosting sales. While these are powerful measurables in business, what kind of difference could be made if marketing was centered around people and relationships? In this episode Alex speaks with Scott Robertson who transferred 30 years of marketing experince into his own marketing agency RobertsonComm that is centered around just this. Scott Robertson calls this idea “higher level marketing” and he breaks these ideas down further in his best selling book “Just Stop It.” This shift in mindset has not only empowered his clients see massive results in their companies, but enhanced his own abilities as a leader.
1:10 - Who is Scott Robertson
5:18 - Branding and Higher Level Marking
9:50 - The four pillars of higher level marketing: story telling, building relationship, empathy, trust
15:40 - Building people centered marketing
19:30 - How do you communicate to your customers that you care about them?
26:30 - Higher level marking is about identifying client problems and working to make their lives better
Connect with Scott Robertson:
https://www.robertsoncomm.com/
