Can you make money on TikTok?
Correct! You can absolutely make money on TikTok. If you are familiar with the platform, you may have heard of TikTok influencers like Addison Rae and Khaby Lame, who have millions of followers and make millions of dollars. Earning that money may seem like a pipe dream, but the reality is that anyone can start making money on TikTok. All you need is an audience — of any size! That's right, even small-scale creators with just 1,000 followers can make a decent amount of money through the app.
4 Ways to make money on TikTok
How much money you make on TikTok also depends on how many revenue streams you want to tap into. (Hint: the more the merrier!) From in-app programs like TikTok’s Creator Fund to selling your own digital products, there are plenty of ways to make money on the app. Let’s dive in.
1. Join the TikTok Creator Fund
Launched in June 2020, the TikTok Creator Fund is a $1 billion fund designed to reward creators financially. The idea behind it is to encourage creators to do what they do best: creating great quality and engaging original content.
In a nutshell, the TikTok Creator Fund pays you a slice of its billion-dollar pie every month based on view count. So, how much can you make through the Creator Fund? While TikTok has kept a tight lid on the fund’s payouts, the good news is that many TikTok Creator Fund users have come forward with their earnings. The bad news? Many have expressed disappointment in the fund’s low payouts, which are reported to be around $0.02 to $0.04 per 1,000 views.
2. Go live on TikTok
Did you know you can earn money by going live? TikTok’s LIVE Gifts feature lets creators earn diamonds, part of the platform’s virtual currency that can be exchanged for IRL cash. Simply sign up, go live, and watch the diamonds — and dollars — roll in.
TikTok’s LIVE Gifts let creators earn money through TikTok’s internal virtual economy. Here’s how it works:
First, TikTok users use real-world cash to purchase in-app coins, which can then be exchanged for virtual Gifts.
Your viewers can send these Gifts to you during LIVE videos.
TikTok then converts your Gifts into Diamonds, which can be exchanged for cold hard cash. Essentially, more Gifts equals more Diamonds equals more Cash.
3. Sell merch
Sports teams sell jerseys and rock bands sell T-shirts. Now, creators are getting in on the merch game, too. Selling branded merch is a great way to monetize and engage your audience. When your followers buy merch, like T-shirts, mugs, or iPhone cases, they’re showing their support and supporting you financially.
Today, the number of widely-available print-on-demand (POD) services makes selling merch easier than ever. Simply design your logo and the POD company will take care of printing and shipping. No need to keep an inventory or deal with pesky shipping logistics.
4. Become an affiliate marketer
As an affiliate marketer, you make money by promoting the products and brands you love. Sounds like a pretty sweet deal, right? How it works is that creators recommend products through their TikTok posts using a unique affiliate link or promo code. For each purchase, the creator earns a percentage in commission from the sale.
Want to become an affiliate? Plenty of brands have robust and ongoing affiliate programs, and are constantly looking for new creators to join. Your first step is to do a little research into the affiliate programs within your niche. Then, it’s just time to reach out!
Tons of brands have affiliate programs. But did you know TikTok has its own? TikTok’s affiliate program connects creators directly with the brands and products they want to promote. Essentially, it allows you to earn money without even leaving the TikTok app.
Above is a summary of 4 ways to make money on Tiktok compiled by Snaptik. Thank you for listening!
