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Episode #12  


Reverse Engineering your Firm (feat. Kenji Kuramoto, CEO) 


recorded 5/17/2021


Kenji+ Kuramoto, CPA


https://acuity.co/


Hello and welcome. We are all the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are all the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano.


1 big time CEO here, holy triple digits!


2 Arthur Anderson


4 Big public accounting experience


8 You have to want to play that game to get to Partner


10 backing into things as an entrepreneur


13 people hire you because they like you?


14 are you smart or are you nice?


***shout out to Josh Lance***


17 CRYPTO


18 it’s fun to find some Niches


***shout out to Will Lopez***


25 CFO World vs Tax World


27 billing Time and Hours


***shout out to Liz Mason***


35 Working in the pricing matrix


36 how do you tell a client they’re not a good fit?


39 what’s one mistake you made at Acuity?


40 Growing fast and losing money


41 Customer Success and Customer Retention


***shout out to Delighted*** https://delighted.com/


***shout out to SalesForce*** salesforce.com


45 going after the ScaleFactor team, post bust


47 shout out to the 18 official Acuity TechStack Partners