Episode 47 | Recorded January 10, 2022
Today we’ll learn about Jody Grunden’s CPA journey and how his firm went from $0 in 2002 to $9 million plus in 2022. By taking the non-traditional route in accounting – combining vision and integration to form a biz model that really, really works - Summit CPA Group is a shining example what TO do!
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Meet Jody: LinkedIn: https://www.linkedin.com/in/jodygrunden/
Jody is not the son of a CPA, but he’s the first person in his family to go to college.
Why Summit CPA Group is different:
Figuring out what the clients want
Why forecasting is key – go forward, not back
Defining the why and when of meetings – forecasting, pipeline, rev-rec, and the floater
How the fixed-fee model nearly tanked Summit
Why Summit CPA Group has no accounts receivable
Form and function – explaining the Summit “pods” and their processes
The Wow factor – not charging more for unexpected issues, such as PPP
Setting, managing, and exceeding expectations – just do it!
The Summit CPA niche – creative agencies over $1m in revenue
What’s the next step in the evolution?
The 2FA (or 3) of scaling pricing – revenue, employee count, and industry
Giving clients the Carvana experience
Why soft skills matter at Summit
Talking compensation
What did Jody learn while he was growing the practice?
Figuring out your pricing model is the #1 priority
Making the Summit model the new normal
Check out Summit’s free CPE webinars here: https://www.summitcpa.net/cpe-webinars or get the Virtual CFO Playbook here: https://www.summitcpa.net/vcfo-playbook
Why Summit used cartoons to set themselves apart
Shout-out to Indiana University, Darren Root, and Rootworks, Crowe, BKD, Summit CPA Group, Adam Hale, Netflix, The Summit City (Fort Wayne, IN), DCPA