Description

Episode 50 | Recorded January 21, 2022

Today, we’re talking about the Artist Formerly Known as π (PI) … Guy Pearson, CEO of Ignition, about all the personal and professional goings-on in his world – marriage, funding rounds, rebranding, moving, and achieving a puppy, and what's ahead for Ignition.  

Visit Ignition: https://www.ignitionapp.com/ 

Connect with Guy: https://www.linkedin.com/in/guypearson1/?originalSubdomain=au 

What's on the menu:  

• Haircuts – or the lack thereof 
• Why the rebranding? 
• Anatomy of a firm – Karbon is the skeleton; Ignition is the heart; the blood is Xero and Gusto; the fingers are Digits; the eyes are LivePlan... 
• How Ignition helps firms move toward advisory 
• No more “P” swag ... 
• Ignition – The professional-services Airbnb 
• The Canadian component 
• Integrations – Xero, Gusto, Karbon, and more 
• GoProposal v. Ignition = More Feature Updates? 
• On being an extroverted introvert, and extroverted entrepreneur 
• Guy’s growing pains * No Fyre Festivals here! 
• All about the Series C, other funding rounds, and cleaning house 
• Uniforms of choice – Shorts, T-shirts, and Hawaiian shirts 
• The real reason for Ignition – People 
• Round pegs, square holes, and staying true 
• Annihilating scope creep and sticker shock 
• What Guy misses about running a firm 

Reading: The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations https://amzn.to/39MfsNC 

Shout out to Ignition, Michael Ly, Josh Lance, Blake Oliver, Talbot Sayer, John Lennon, Eddie Vedder, Ignition’s design and marketing teams, Gusto, Thomson Reuters, Intuit, Xero, Zapier, James Ashford, Richard Branson, Jeff Bezos, Tiger Global, EVP, LivePlan, Jirav and all who we appreciate but may have failed to mention here!