Episode 112 | Recorded October 17, 2022
Join Scott for an exciting episode as we sit down with the Queen of the cloud, Heather Smith, as she shares her journey from the birth of her blog to becoming an author.
We explore the concept of "glocal" and how Heather's visionary perspective has led her to connect with people from all over the world. Heather also shares her experiences with Xero and the ripple effect that this software has had on other accounting communities. We delve into her travels and experiences at Xerocons.
Throughout the episode, we explore the world of accounting and discuss monetization, hard numbers, and strategic partners, while also delving into the power of branding. We explore a range of topics, including the benefits of microlearning, the importance of in-person events, and the value of storytelling. So join us for a fun and informative episode that is sure to leave you feeling inspired and motivated to take your business to the next level.
The story of the Queen of the cloud
Birth of the Blog and Books
“Glocal”
The visionary seeing above
Rod Drury and Xero
The different softwares rippling from Xero
Communities from these softwares
Traveling and interconnection with people
Xerocons, weather, and other things
2020 and Heather’s Response
The look
Rapping and Creatives
The socials and using them to educate and write a book
Speaking, social influence, and promoting events
Heater’s podcast and how to use one
Different platform styles
YouTube
TikTok
In-person events
The numbers and relevant conversations to platforms
Omnipresence on the socials
The Accounting niche
So what about AH?
Scott’s response, active listening
The experience of the audience
The guests on the podcast
Monetization and hard numbers
Strategic partners
Bridging apps and accountants
Colors
Branding
Who to get on the podcast
Microlearning
Getting information from apps
Travel stories
All the Shoutouts:
Xero, Amazon, Apple, dummies, #NiksTips, Rod Drury, Jared Armstrong, MinuteDock, Richard Francis, Tom Wallace, Re-Leased, Timely, Vaughan Fergusson, Vend, Fathom, Blake Oliver, CPA, Hector Garcia, CPA.CITP, David Leary, Intuit, David Barrett, Kellie Parks CPB, Canva, Scott Scharf, Acuity Accounting, Microkeeper, Divvy, Wayne Schmidt, Kenji Kuramoto, Chris O'Neill, Aynsley Damery, Karbon, FreshBooks
