Episode 127 | Recorded November 18, 2022
In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.
Who is Serena?
Ambitious side hustles to motherhood
Building the business so that there was more family time
Business development and helping others
Music and creativity
The employees
What is work? Family burnout, little sacrifices
Delegation
Wanting to throw in the towel
Personal brand issues
Rebrand
Ego, teams, soft skills
Being relatable
Self-confidence and age
The future, the burnout bridge, social media
You are the product
Social detox
Social media manager
Being intentional
Wrapping up
All the Shoutouts:
