Episode 140
CLASS: #VarsityTips
FACULTY: Michelle Weinstein “The Pitch Queen”
TITLE: How to Make Varsity Part 2: The Picky Paradox is Provoking Passion when Playing the Potential Prospect Game
In this episode, Scott welcomes back Niks’ substitute PE Coach, Michelle Weinstein, aka the Pitch Queen aka Coach Queen. They discuss various topics related to finding out which clients qualify to be on the varsity team. Throughout the episode, Michelle emphasizes the importance of working with clients who are a good fit for your business goals and expertise and how niching down can help you find those clients. They discuss the criteria for vetting clients and share their own experiences.
Michelle and Scott introduce the idea of varsity clients
Michelle gives examples of taking on bad clients
Michelle goes over the criteria for varsity
Scott and Michelle talk about their vetting processes
Michelle explains why you should niche down
Scott and Michelle discuss “edge cases” and the unlock of niching
They also discuss the importance of communication and setting expectations with clients
Michelle explains how her tips eliminate bad clients and turn others into premium clients
Michelle and Scott summarize and tease the topic of the next Varsity Tips episode
