Episode 143
CLASS: #VarsityTips
FACULTY: Michelle Weinstein “The Pitch Queen”
TITLE: How to Make Varsity Part 3: Setting Up Communication to Win
In this episode, Scott and Michelle Weinstein continue their discussion on how to make and stay on the Accounting High Varsity team. They discuss the importance of building rapport with clients and creating strong relationships through a number of example cases.
Scott and Michelle review the previous tips
Michelle explains why you need to set up communication to win
Michelle defines “rapport”
Michelle explains that clients buy the relationship and don't want to feel like a commodity
Michelle goes over keywords to remember for building rapport
Scott and Michelle give an example of how to build common ground with a client
Scott and Michelle discuss learning styles
Michelle tries to figure out Scott's learning style
Michelle gives example questions to learn learning styles
Michelle stresses the importance of keeping it personal to build rapport and to be unique
Scott and Michelle discuss problems in the industry surrounding rapport
They wrap up and give a teaser for part 4
