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#NiksTips on Priorities…


Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms. This episode is brought to you by the letter P


Maslow’s Hierarchy of an Accounting Firm


***shout out to Mike Michalowicz and his book Fix This Next***



  1. Physiological Needs = Sales & Cashflow

  2. Safety & Security = Delivery Products/Services & People

  3. Love & Belonging = Systems & Processes

  4. Self-Esteem = Client Impact & Focus

  5. Self-Actualization = Brand & Legacy


to get really existential the number one priority is us as owners


put your mask on first then tend to others


so it’s the owner, the team, then the clients


the importance of peers and colleagues and communities


putting a priority on positive socialization


we see technology companies lose their perspective and forget about their core product by prioritizing new features over strengthening their core product


work on your core!


eat right, sleep right, and work on your core


the number one priority is taking care of yourself


eat. move. sleep.


the fundamentals. that’s what matters most in a business. because when all else fails, at least you can fall back on that… and you won’t actually fall if you’ve tied your shoelaces