SUSAN Weinschenk, is the Founder and Principal of Weinschenk Institute. She is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Susan is also an author of several books, including How To Get People To Do Stuff, Neuro Web Design: What makes them click, and many others.
