In today’s follow-up episode we look at WHAT The Customer needs, specifically from the perspective of creating Buyer Personas.
To have us facilitate a Buyer Persona workshop, contact us on 0424 287 904 or email us on shriram@businessnirvana.com
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It is easy to focus on hard data, such as income or home address. But a buyer persona explores the intangible desires that drive customers to make purchases.
A buyer persona might be as simple as a chart with several bullet points or may take the form of an elaborate story. However you decide to present the persona, it will contain the essence of what drives a customer.
So then the question arises how does a business owner actually understand what their customer needs? How does a business actually demonstrate care about their customer’s wants?
To understand how to develop strong buyer personas using frameworks like Maslow's Hierarchy of Needs...LISTEN ON!
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