In today’s episode of The Next Big Thing, we discuss the three questions you need to ask yourself before you choose the words you use in your marketing communication.
1) Can your words demonstrate genuine empathy?
2) Can your words make it more relevant and personal for your target audience?
3) Can you get the head vs heart balance right?
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“ I have a dream.”
Iconic words by an iconic leader. Powerful words that stand for something, words that inspire many even today. Words obviously have a lot of power.
But truth be told, I say these words almost every day. As do you I am sure. I mean we all have dreams right? What’s the big deal? And when I say that to my family, my audience at home…they don’t exactly seem interested.
So how do some words convey so much more? And more importantly, why does the same thing sound more impactful in different contexts by different people?
I have 3 important questions for you to consider when you think of the words you use.
LISTEN IN!
