In this episode, we have Dr Kimberly Whitler, as our guest, who is a Senior marketing professor at coveted Darden School of Business, Virginia, USA. She consistently writes business and marketing articles in Forbes magazine. She recently has authored a book on Positioning namely - 'Positioning for Advantage', which is a must read for brand managers, CMOs, CEOs, marketing enthusiasts and students. She talks deeply on the positioning in this episode and why is it very important for the brands these days to think and act in a way which shall be beneficial for their brands to stand differently in their crowd market! Case study of #Amazon vs #Walmart.
#Marketing #B2C #Branding #Business #CMO #Vision #Mission #ConsumerBehaviour
