I’m so glad you’re listening to this podcast. It means you’re serious about establishing a digital footprint by turning your business idea into a reality or taking your enterprise to the next level. Every Wednesday @12PM we will discuss important information about your web presence.
It is important to note that in order to compete we have to put ourselves out there and make a difference on the internet. That’s where your customers like to spend a whole lot of their time — reading, watching, researching, socializing and buying. There's power in your website as there's accessibility, opportunities for brand awarenesss, establishing credibility, New worketing and finally generating sales or getting desired action via your website.
According to Our World in data.org "Globally, the number of internet users increased from only 413 million in 2000 to over 3.4 billion in 2016. The one billion barrier was crossed in 2005. Every day over the past five years, an average of 640,000 people went online for the first time." Where does that put your customers and your business?
Digi-Nopsis:
Accessibility
I always say: Don’t punish me by telling me to come by at 8 or 9 am tomorrow. Showcase your products and services where I can view them anytime I want. This is the 21st century!
Building a Brand
You don’t have a large budget to advertise. A website is the best way to save as having social media profiles and other web-based efforts to raise brand awareness, establish credibility, and develop a loyal — and growing — customer base
Credibility
If one wants to establish credibility, then a web presence is the best way to build your brand. No matter how good you are, the word gets out on the internet. So if you have a bad business, it will spread. But let’s look at the positives. You have a good business, then the internet will tell as people search for reviews about your business and as the months continue, we will show you how reviews are done and how powerful it is.
Connect with customers
The next thing we want to do using our website is to connect with others. When I mean connect, we are not talking about internet connection but social connection. We all want to be Liked, right? The Internet offers endless
possibilities for engaging with your target audience,
in real-time, in the comfort of your pajamas. Possibilities for engaging with your target audience,
in real-time, in the comfort of your pajamas.
Generate sales leads
Last and not least is- we want our website to generate sales. Let’s be real — that’s what it’s all about. You can boost your customer base with a website, social media profiles, contact forms, and email marketing campaigns. See you in our next podcast where we delve more on preparing for your website or planning your website approach. Walk good!
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
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