Episode Description: Booth Tweaks for Authors—A Deep Dive
Ready to level up your author booth game? In this enlightening episode, our hosts dig deep into Kathleen Kaiser’s standout article from Indie Author Magazine, “The Table That Sells: Simple Booth Tweaks with Big Returns.” Drawing from Kaiser’s decades of experience producing major tech trade shows and her leadership at the Writers and Publishers Network, our hosts unpack her practical advice on making your in-person event presence not only productive but genuinely enjoyable.
We break down why author events matter, the mindset shifts that will set you up for success, and strategic changes—from banners and book displays to subtle cues like candy bowls and personal engagement—that can ignite lasting connections (and sales) with readers. Whether you’re a seasoned event veteran or nervous about your first book signing, you’ll walk away with a toolkit of techniques for turning passersby into lifelong fans—all while staying authentically you.
Episode Timestamps:
[00:00:59] Why author events matter & shifting your mindset
[00:02:11] Lessons from tech trade shows—engagement that works
[00:03:35] The power of presence: standing, smiling, & body language
[00:05:11] Booth setup essentials: decluttering, displays, and table psychology
[00:06:22] Signage, handouts, and using QR codes effectively
[00:07:03] Small touches, big impact: using candy and bookmarks
[00:07:45] Creating a beacon: why tall banners matter
[00:08:13] Overcoming introversion: How to start great conversations
[00:09:18] Nail the pitch: tips beyond reading the blurb
[00:10:47] The Three Pillars: Visibility, Velocity, and Veracity
[00:11:41] Practical wrap-up: listening, learning, and making genuine connections
Tune in for a refreshingly actionable guide to building a booth (and a reader base) that truly reflects your passion. If you’ve ever wondered how small tweaks can lead to big results at your next event, this Deep Dive is for you!
