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I want you to always remember these two sayings as you watch this episode:  

Purpose always comes before profit.  

Value always comes before validation.  

There are a number of reasons why your brand could not be getting the support that you expect it to right now. One thing I can guarantee is that it doesn't matter how many accolades you have, how many awards your business may receive, people DON'T CARE HOW MUCH YOU KNOW, UNTIL THEY KNOW HOW MUCH YOU CARE!  

BEFORE YOU CAN GET SUPPORT, YOU MUST GIVE VALUE! 

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