In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan speaks with Lisa Hopkins, VP of Partnerships at Jasper, about the evolving landscape of partnerships, especially in the context of AI.
They discuss the importance of building a strong partner ecosystem, defining what makes a great partnership, and the mindset required for effective sales and partner management.
Lisa emphasizes the need for mutual goals, trust, and co-innovation in partnerships, as well as strategies for successful partner activation.
Chapters
00:00 Introduction to Partnerships and Ecosystems
03:01 Building a Strong Partner Ecosystem
07:27 Defining Great Partnerships
11:07 Mindset in Sales and Partner Management
15:56 Successful Partner Activation and Scaling
Follow Amiee on LinkedIn
Follow Lisa on LinkedIn
