It's Episode 23 and it's the 1 Year Anniversary of The ISV Society! So it seems fitting to start at the beginning.
I’ve worked for some amazing ISVs over the years and if it wasn’t for them I wouldn’t be where I am today. They all deserve a huge shout-out.
Right out of college
First up, Blue Moon Industries. What started out as an internship in 1999 turned into a full-time career. Not only was I the first intern, but I also paved the way for more interns. I started out with marketing initiatives for the VAR side which soon turned into marketing initiatives for the ISV side as well.
Getting my head in the clouds
Next up, Myappsanwhere. This is where I learned all about the cloud, data center security, and hosting. Now I am selling Dynamics in the cloud, not only the ERPs but CRM and Exchange as well.
I was responsible for building out the partner program, educating partners on the cloud offerings, and helping partners sell Dynamics in the cloud.
Time to drink the orange Kool-aid
Avalara is up next. I have to say it was one of my dreams to work for such an amazing company. It started out by going to Seattle and Bainbridge Island in January for 2 weeks. First for sales kick-off and second for a week of learning about all things sales tax.
I know way more about sales tax than I ever thought I would. It is crazy to think one side of the street can pay a different tax than the other side of the street just because they are in different jurisdictions. And some candy bars are charged sales tax and others are not just based on the ingredients. I could go on and on but I will spare you that.
Let’s Rock
Last but not least, Rockton Software. I was back in the Dynamics space which I missed so much and also the Acumatica space. It was great to work with so many familiar faces again.
My role here was a little different in that much of my focus was on lead generation, filling the sales funnel, and content creation. I loved that I could focus on creativity and trying new things especially when everything went virtual.
I was able to step up my game with content creation, bring the GP Optimizer to life, and build new relationships.
The ISV Society is Born
I am so grateful for all of these opportunities with all of these companies. They all shaped my career in different ways and gave me a tremendous amount of experience.
It paved the way to launch my membership and community just for ISVs. The ISV Society is a labor of love. I am able to use all of my marketing, ERP, and channel experience and scale it to help the masses.
I learned that there really needs to be something just for ISVs that is ERP agnostic. We all struggle with lead generation, reaching the masses, having time to launch new marketing initiatives, and doing joint initiatives. So, why not have a membership that does just that.
Download The ISV Guide to Grow Your Audience.
Email me to learn more about The ISV Society. amieek@theisvsociety.com
