I am so excited for my guest this week on The ISV Society Podcast. Marie Wiese is a top marketer, an author, and an entrepreneur helping tech leaders find customers and keep customers using the power of digital marketing.
Top take away from this Podcast. Go to your website and ask yourself these 4 questions on each page and see if you answer them from your buyer's perspective.
1. What is it?
2. How does it apply to me?
3. What do I have to do to buy it?
4. Can I afford it?
If your content doesn't answer any of these questions then you have some work to do.
Regarding the fourth question, pricing is so important to have on your website, read this blog to learn more. https://theisvsociety.com/2021/06/07/3-eye-opening-reasons-isvs-put-pricing-on-their-website/
Learn more about Marketing CoPilot, https://marketingcopilot.com/
Follow Marie on LinkedIn https://www.linkedin.com/in/marketingcopilot/ and Twitter https://twitter.com/mcopilot
