Hi everyone! It's episode 6 and I got to chat with Adam MacIntosh, Director of Emerging Technology, at WebSan Solutions.
What did we chat about:
Our EVOLUTION
We started in the Dynamics GP space 15-20 years ago and had IP we offered for that product. Some of that migrated to Business Central, but like most other partners, our IP offering grew organically as our Business Central practice grew.
Ultimately, our customers have helped to dictate where we focus out efforts. They’ve wanted experiences to stay within Business Central. They want plug-and-play experiences wherein onboarding is simple. And many SMBs want self-serve options, which is why we post on YouTube and provide user guides for our applications. All our resources are public. We even hear from other partners that tell us they love our YouTube content.
SALES PROCESS
With the sheer volume of apps in the marketplace. How do you stand out? We feel we are differentiated because we have actual users for all our apps. We are one of the largest CSP for Business Central in the world, giving us a massive built-in user base for our apps. When partners or third-parties find us, they know we have a reliable solution already in place. We have support processes in place. We have dev-ops process in place. Etc.
WHAT WE BUILD
Many of our customers tend to be in the distribution space and have a need for efficient and reliable supply chains. We saw many supply chains disrupted during COVID. Microsoft recently released “Dynamics 365 Supply Chain Management”. While that solution isn’t focused on the SMB customers that use Business Central, clearly there is a need in the market for supply chain solutions.
OUR APPS
We have 24 apps on the marketplace as of today. I have two more that will be published this month. While Business Central does a great job of capturing the basics, we are finding customers need a number of applications in order to optimize operations and minimize manual efforts.
FUTURE OUTLOOK
AI is obviously on everyone’s minds. We have an app that incorporates Microsoft AI into a demand forecast. We are looking at adding AI to our Sales and Operations Planning application as well. We are strong consumers of AI today and looking to provide more AI solutions in the future. I am studying AI tools and so are my staff. The demand from SMBs in the AI space is massive.
Learn more about WebSan Solutions.
Follow Adam on LinkedIn.
Check them out on YouTube.
Follow me on LinkedIn
Download The ISV Guide to Grow Your Audience.
