How can travel advisors create partnerships with DMCs that feel more like collaborations and less like transactions? Joining Whitney for Part 2 of a two-part convo are seasoned travel advisor Kate Sullivan and newer advisor Anna Tretter to explore the intricacies of working with DMCs. They talk about the role DMCs play in the travel industry, especially in crafting experiences that go beyond the traditional "greatest hits." And they share tips on effective communication with DMCs, the benefits of using technology and collaborative platforms,. and pursuing transparency that builds trust with both the DMC partner and clients.