What happens when you combine a 20-year passion for video editing with a deep love for rodeo and Western culture? In just eight short months, Troy and his son have created Outlaw Echos, a rodeo promotion powerhouse that's amassed over 125,000 genuine followers and is revolutionizing how rodeo content is presented to the world.
Unlike typical rodeo coverage, Outlaw Echos brings ESPN-quality production values to every ride. Using multiple camera angles in a strategic "triangle" formation, they capture moments most fans never see – from the raw emotion behind the chutes to the exhilaration of successful rides. "You're not going to see Michael Jordan pop up at the local YMCA just to get a run in," Troy explains about rodeo's unique accessibility. "But you see that in rodeo and it's amazing."
The name "Outlaw Echos" carries profound meaning beyond initial impressions. To Troy, being an "outlaw" today means living counter to modern cultural norms – embracing personal responsibility, showing respect with "yes sir" and "yes ma'am," and prioritizing family values. When lived authentically, these values echo outward and positively influence others. This philosophy forms the foundation of everything they create.
What began as a father-son project has become something much more significant – a platform that honors rodeo's rich traditions while introducing them to new audiences through contemporary storytelling techniques. But despite their rapid growth, Troy maintains that the most valuable aspect remains the quality time spent with his children on the road, behind the camera, and editing footage together until the early morning hours. "If I'm at small-town rodeos for the next 20 years and that's all I'm doing, and it's this time I get with my kids, I'm in. Sign me up."
Ready to experience the authentic spirit of rodeo through a fresh lens? Follow Outlaw Echo and discover why this rapidly growing brand is changing how we see Western sports culture.
Instagram:
@outlawechos
https://www.instagram.com/outlawechos?igsh=eGgzeGU1cHcwM2o3
@aceswildrodeo
https://www.instagram.com/aceswildrodeo?igsh=MTExMW5jcWpjc3M4bw==
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