While we will likely always be restricted by our own mortality, humans have, seemingly forever, spent immense amounts of time and resources searching for the proverbial fountain of youth and clamouring ways to prolong their lives. As we head into what he calls the ‘coming era of longetivity’, anti-ageing expert Greg MacPherson took to our M2 Summit stage on Thursday 20 May to help us “dive down the rabbit hole of cellular ageing” and caught us up to speed to where we at in the world of anti-ageing and posed the simple but incredibly layered and thought-provoking philosophical question: “what's the point of extending life?”.