If there’s one very common issue in businesses that are sub 20m in revenue… it’s brand. Who are we, what do we stand for, what should our positioning be, what space do we want to own, what words do we want to own in the minds of our customers, how can we most effectively and consistently communicate that? The list goes on!
Enjoy listening to Belinda Wall, Director of Brand Amplified this week share her views on your why, positioning and differentiation, what on-brand really means and Founder & CEO personal brands. Belinda’s done it all over the last 15 years, working for agencies, running internal marketing teams for companies, consulting and acting as an Advisor on Branding to numerous companies.
Here’s What We Cover This Week….
04:35 – Belinda’s Unique Angle
06:25 – What Is Brand?
14:58 – The Relationship Between Problem/Solution and Purpose
16:20 – Differentiation
28:34 – What Does “On Brand” Look Like?
39:47 – Founder / CEO Brands
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You can connect with Belinda from Brand Amplified via:
LinkedIn for Belinda: https://www.linkedin.com/in/belindawall/
Website: www.brandamplified.com.au
or you can reach out to connect with Sean directly via:
LinkedIn: https://www.linkedin.com/in/seansteeleprofile/
Website: www.seansteele.com.au
