Leading strategist Rosie Yeo shares the alchemy needed to uncover bold ideas and build a powerful business strategy.
The saying, “Fortune favours the bold”, is a common truth in the business world.
Growing a business always comes with a certain amount of risk, and sometimes, you just have to take that leap of faith. But how do you be bold when there are so many unknowns? And is there a formula to minimise the risks you are taking?
This week’s guest will answer those questions. Likening her work to a strategy alchemist, Rosie Yeo, founder of Bold Strategy, speaks about the critical elements that transform a cookie-cutter business strategy to one that could disrupt markets.
She shares her formula for crafting bold growth strategies, drawn from her extensive experience working with MNCs, governmental organisations and non-profits.
Tune in to our latest episode, one that will make you think twice about your current growth plans.
Highlights of this week’s ScaleUps episode are:
08:13 – The two lenses you need when creating a bold strategy
14:18 – Why you need to scrap lengthy business plans
22:11 – 3 key ingredients in creating bold growth plans
25:15 – Real-life examples of companies with bold strategies
32:44 – Rosie’s framework to craft bold strategies
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