In this episode of Robson Laidler’s Business Stuff Podcast, Martin Wardle and Jack Spoor talk to Mick Hogan managing director at MMG Sports, about the business of sport.
Mick Hogan is a sports consultant who works with elite level professional clubs, major events and governing bodies. He provides a range of support for senior leaders including commercial growth, finance, event planning and delivery and community engagement.
During the first part of the interview, Mick talks about:
- How performance on the field affects revenue and game attendance
- How and why finance changes between sports
- How to build and retain a fan base
- Why relying on field success alone is not a sustainable business model
- The importance of using consumer data
- What sponsorship deals involve and the benefits for both parties
- And more …
Some questions answered by Mick during the B Daily exclusive half of the interview include:
- Is there a media bias towards men’s sport
- What are the causes of corruption in sports
- Are there any issues with where money goes and comes from in sport
- Do top leagues need to do more to support with grassroots sports
- What do sports clubs do to ensure players can have a career after professional sport
- And more …
To watch the B Daily exclusive part of the interview, head over to the B Daily Premium site here:
If you’d like to reach out to Mick, you can contact him using the details below:
Email: mickhogan@mmgsports.co.uk
Phone: 07528244365
LinkedIn: https://www.linkedin.com/in/mick-hogan-9877aa13/
If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:
Phone: 0191 281 8191
Email: ba@robson-laidler.co.uk
