Lights! Camera! Entertainment. On this episode we chat with Jason White! Jason White is the Chief Marketing Officer for ViacomCBS’ MTV Entertainment Group. Previously, White served as CMO of Curaleaf, the nation’s largest cannabis provider. Prior to that, he was Executive Vice President and Global Head of Marketing for Beats by Dr. Dre. While there, he oversaw the award-winningcampaigns including Straight Outta Compton, LeBron James’ Re-Established and product launches with Serena Williams, Cam Newton, DJ Khaled and Pharrell, among others. Before Beats, White spent nearly a decade at Wieden+Kennedy, most recently as the Managing Director in the Shanghai office, where he oversaw the Nike brand work for many breakthrough global campaigns including the Beijing and London Olympics. White sits on a number of boards, including the diversity initiative Marcus Graham Project, Monday Night Mentorship for mid-level marketers of color, and Caldera Arts, an Oregon non-profit to provide creative outlets to youth with limited opportunities.
