As a Creative & Strategy Director and Music Curator, Alex presently helps run Spike Lee’s boutique creative ad agency—Spike DDB—focused on telling brand stories that spark cultural change. In addition to his work with the icon, Alex Tyree was a key and central figure in building #CultureCon into one of the fastest growing conferences dedicated for (and produced by) creatives of color.
From developing branding & identity, creative direction, brokering brand partnerships, production, to bridging talent like Spike Lee & John Legend as keynote speakers — Alex was a central figure in making #CultureCon become one of the most sought out events for creatives of color.
Alex has also led the marketing for his family-owned hat company, founded by his Uncle, Popz Topz where he helped launch partnerships with “Godfather” Quincy Jones and Macy’s.
Alex is member of Kappa Alpha Psi Fraternity Inc., and alum of Miami University of Ohio.
Alex also remains an alumni ambassador for the Marcus Graham Project a non-profit paving the way for diverse talent to access and break through in the marketing & media industry. You may have also recently followed his music journey on #SummerHouseMV
