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What's more important to you: That something works in THEORY or that it works in PRACTICE? In this episode, Jamie and Jeff reveal their answers with two new "heuristics" or rules of thumb for making choices in uncertainty.

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BTW, Jamie has a new book: People Solve Problems. Check it out!

Find out more about Jeff Grimshaw here and MG Strategy here

Find out more about Jamie Flinchbaugh here and JFlinch here