Who makes the call? Who has the final say in a purchasing decision?
It's not always easy to figure that out. But there are things you can do, and questions you can ask.
In this 8 minute chat, Brendan and Bob talk about figuring out how to get to the right people. And what to look out for.
To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.
