From holding our drinks to holding on to relationships to holding command of the client’s brand voice, we're talking about it ALL in this episode with guest Nicola Moors. You're going to want to take notes...on how to be a kickass businesswoman who doesn't hold herself accountable to society's idea of routines and systems. So, tune in and turn up!
Key Takeaways:
When you start feeling distracted at work, you can try to change your scenery, get some movement in, and then get back to it.
Your morning routine can look however you want it to look. There’s no rule against having slow mornings.
In order to be productive, work when your energy levels are high.
While being a parent comes with a lot of commitment, those without children have their own mountains to climb. Let’s not undermine someone else’s problems on account of whether or not they have children.
When looking for companionship, it’s best to be upfront about the kind of partner you want.
Work on creating the product you know your audience needs, not the product you think they want.
When writing copy for your website, you want it to be as clear, concise, and fluff-free as possible.
A strong brand voice is supposed to be a trifecta of your brand, your personality, and what makes sense for the audience.
You can identify a good copywriter based on how timeless their copy is.
Going through your client’s existing content before writing copy for them can really help you adapt to their brand voice.
Highlights:
01:18 Nicola’s Introduction
03:33 Nicola’s Pandemic Drinking Experience
07:18 Detoxing and Productivity
14:45 Rage Against the Routine
23:02 Long-Distance Relationships
30:55 Top Secret Info
39:53 The Life of a Copywriter
43:14 What Makes a Strong Brand Voice
48:20 Demographics Matter
53:40 Conversation vs. Copy
Guest Bio:
Nicola’s a launch strategist and copywriter, known for dunking her client's copy in a bucketload of their personality (and writing copy that sounds like them).
She writes profitable and high-converting evergreen and launch funnels fueled by data, research, her client’s personality, and a ton of advanced conversion strategies.
Generating results like:
Increasing sales page conversion rate by 68% by tweaking the messaging and adding in her client’s voice
A 13% conversion rate on warm and cold traffic for a sales page
Up to 85.4% open rates on launch emails
Banking a $246K week for a $897 course (and this client has used this copy multiple times since then)
You’ll find her hiking in the countryside, stroking strangers’ dogs, or engrossed in a John Grisham.
Guest Links:
Website: https://www.nicolamoors.com
Instagram: https://www.instagram.com/nicolamoors
Important Links:
Website: https://runandtellthat.co
Instagram: https://www.instagram.com/christinateeee
Feedback Form: https://forms.gle/qpzcu1mab2Z8431LA
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