Wouldn’t you absolutely love it if someone could tell you exactly what your customers are looking for and then hand that data over to you? Well, this episode is as close as it gets to that.
Market research can be a real pain, but boy does it generate epic results. In this episode of Best Regards, I’m giving away all of my best tips to conduct market research WITHOUT simultaneously feeling the need to pull your hair out. You’re welcome!
Tune in and find out the secret to exactly what your clients need and how to deliver THAT experience to bring in the moolah.
Key Takeaways:
For most businesses, it takes a few launches before they perfect the process. However, the initial launches that don’t do well can provide great insight into what needs to be done differently to make things work.
There are multiple pieces that fit together to create a successful launch - your existing audience, your website traffic, your content preceding the launch, your PR efforts - everything plays a role.
Ask market research questions that are distinct and truly help you understand how you can deliver the absolute best product for your client.
Usually what encourages you to create a new offer is that you like how someone is doing something and you want to emulate it with your own approach...or you absolutely can't stand how it's being done and you want to do it right.
As a service provider, you’re competing against a lot of things such as courses, templates, AI, and of course other service providers.
Rather than getting your ego bruised over an objection from a potential client, try to turn it into a feature. You never know what little tweak ends up making your offer super dope.
Build the feedback loop into your ongoing sales process rather than simply asking for reviews after the launch.
Highlights:
00:00 - Podcast Introduction
01:48 - What Makes Good Market Research?
03:12 - How I Approach Market Research
07:39 - The First Launch Conundrum
10:50 - Market Research for Service-Based Businesses
12:48 - Asking the Right Questions
18:09 - Why Do Market Research?
20:09 - Market Research & Competitors
21:52 - Launch Ready Club
22:44 - Objections > Features
Important Links:
Website: https://runandtellthat.co
Join the Launch Ready Club: https://hustling-trailblazer-6524.ck.page/af813feaff
Instagram: https://www.instagram.com/christinateeee
Feedback: https://forms.gle/qpzcu1mab2Z8431LA
Work with Me: https://runandtellthat.co/work-with-me-form
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