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Description

In this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz. 

Key Takeaways

Quotes "Just like with copy, sometimes you need an outsider who's not emotionally attached to your stuff (or your words) to give you honest feedback."

"Good copy isn't just about the immediate result. It's about setting up systems and messaging that continue to work for you long after the initial investment."

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