Get ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves!
In this episode, you'll learn:
Why September is the perfect time to start BFCM preparations
The importance of cleaning up your email lists and segments
The difference between static lists and dynamic segments
Key segments to focus on, including purchase history and abandoned carts
How to use buyer behavior data to inform your BFCM strategy
Tips for analyzing your data to improve website navigation and user experience
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
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