Christina Torres continues her Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 3 hits the airwaves!
In this episode, you'll learn:
Why cleaning up your email flows is crucial for BFCM success
How to ensure your messaging is relevant and timely
Tips for updating links and offers in your email sequences
The importance of A/B testing different offers and journeys
Strategies for optimizing subject lines and preview text
Key flows to focus on, including welcome sequences, browse abandonment, and post-purchase
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
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