Do you find yourself thinkin’ sometimes that you don’t need a copywriter because you can write content for yourself? Truth to be told, you wouldn’t be wrong…
But is it really the best use of your time? Or will it generate the same results? And will you be able to look at it objectively? Frankly, writing copy might be something you can do for yourself, but writing copy in an efficient manner and making sure you have the systems to track its ROI is a whole other ball game.
If you’re curious to learn why business owners should STILL hire a copywriter in 2023 (I mean, hello ChatGPT?), you should tune in. You're going to learn a lot about why it's a worthy investment by the end of the episode.
Key Takeaways:
One of the underrated strategic perks of hiring a copywriter is the fact that they aren’t emotionally involved with the copy they are writing and can detach from their feelings about the product/service to write copy that communicates the benefits better to your audience.
Even if you love the task at hand, sometimes it just really helps to have an outsider who's not emotionally attached to your project to take a look at it.
Always consider the ROI on what you do because every time you choose to do something...you're also choosing not to do something else.
While design helps, it’s the copy that sells your product. It's the articulating of the offer, the relevancy, and the results that get people to buy.
Highlights:
00:00 - Podcast Introduction
01:26 - The Objection
03:50 - An Outsider’s Perspective
11:52 - Why Hire a Copywriter?
15:05 - Why I Offer Quick Turnaround
17:22 - Share Feedback
18:06 - Copy Vs. Design
19:17 - Need Launch Copy?
Important Links:
Website: https://runandtellthat.co
Join the Launch Ready Club: https://hustling-trailblazer-6524.ck.page/af813feaff
Instagram: https://www.instagram.com/christinateeee
Feedback: https://forms.gle/qpzcu1mab2Z8431LA
Work with Me: https://runandtellthat.co/work-with-me-form
Thanks for Listening:
Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to The Podcast:
If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Spotify. You can also give me a follow on your favorite podcast app.
Leave Us an Apple Podcasts Review:
Ratings and reviews from our listeners are extremely valuable to me and greatly appreciated. It helps more awesome listeners like you find me, so I can make a positive impact on more people.
