We’re talking a PRICING this episode. I can dedicate a whole series to the subject but today I only have 30 minutes so we’ll squeeze in the TL;DR 101 intro to pricing – more importantly the damage of underpricing. From hurting your market share to hurting your community.
TL;DR Version of the Episode:
[1:39] Why you need to sign up for my email list.
[3:52] Slippery slope of pricing on the spectrum of expert.
[6:01] You need to think about the income you want to pay yourself.
[8:21] How do you know if you’re not paying yourself enough?
[10:28] You’re body’s wisdom when it comes to underpricing
[12:21] When the revenue is not matching the restlessness.
[14:39] 4 Signs you’re charging too little.
[17:14] Why & When you need to raise your price
[19:13] Value over everything
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