Podcasters, you're in for a treat today with Jim Nicholas, CEO of Uniphy and Chair at Codeplay. An entrepreneur that walks the talk. Most people only talk about passion. Jim is so inspiring that he has this visceral gravitational pull in every room he enters, so I had to invite him on the show.
If you're thinking about becoming an entrepreneur, now or in the future, this episode is for you!
Topics and learnings:
1. Passion makes the world go around:
1.1. Passion is the fuel for innovation. It is a fundamental ingredient.
1.2. Passion cannot be faked, it's too obvious to everyone.
1.3. Anchor your passion in numbers, otherwise it's just hot air.
1.4. "Start where you are." Don't look for silver bullets to improve your circumstances.
1.5. Consider optimising your career for how much fun you're having.
1.6. Focus on something you're interested in. Invest and apply yourself. That's most of the work.
2. How creating an ecosystem reduces your CAC:
2.1. Take a macro view of how your business' role in the value chain.
2.2. Entrepreneurship is as much about an innovative go-to-market strategy as it is about product.
2.3. Create demand-pull from within your ecosystem.
3. Success all comes down to focusing on your customers:
3.1. Customers need to feel appreciated. They know if you're faking it.
3.2. If you disrespect your customers, you're disrespecting the people who are putting food on your table.
3.3. Customers are fundamental to your existence and a key component of raising finance.
3.4. Don't be disrespectful of other peoples' time and money. This holds true for employees, customers and investors.
Next week we're featuring our first ever dual interview podcast with one of the most active angel networks in the world!
Stay tuned and chat then,
Alex @thetippytopblog
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