Welcome back to New Tip Daily, episode #16 I'm thrilled that you took a few minutes to join me today, my name is Rafael. In business, it's crucial that we have the right people representing our brand. How well-versed are they with your brand and message? Do you train all of your staff on the brand or just a select few, or one person to represent the most important view of who your company is? Anyone who works for your company should be able to have a mic put in front of them and asked what your company does and they should answer as a fully knowledgeable representative of your company if that's not the case it's time to start training them.
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