Description

The future of #marketing is here! Get ready to learn how you can stay on top in today's digital era with Ryan Kemp, the co-founder of Zulu Shack Creative. He'll be joining us today for an exciting episode that will help entrepreneurs like YOU increase their #SearchEngineOptimization knowledge and achieve the success you've always wanted. Stay tuned on the "Finally, Marketing That Works" podcast. See ya then!

#SlaterStrategies

#FinallyMarketingThatWorks

Highlights of this Podcast:

• [02:46] I work slash worked for one of the bigger law firms in the in the area that used to be called Steinger, Iscoe & Greene.


• [03:42] I decided to transition away from the law firm and work full-time at the agency, which is Zulu Shack Creative


• [04:02] I've been in SEO for almost six years.


• [04:23] I was like, what, what is SEO?


• [05:44] more people know what SEO is, but I have this analogy I've used for years now


• [06:11] I'll always talk, you know, start with client and tell them that their business is the village


• [07:14] SEO, I like to say is the gathering side to the hunting side so it's the gardening and gathering.


• [09:42] You're the first I think real SEO I've ever told that to


• [14:29] you know, Zulu is a tribe in South Africa.


• [14:57] I love your tagline


• [15:15] That's my next step is taglines and figuring out how to be clear.


• [18:13] with SEO, it's sort of like, you know, a bunch of chefs a bunch of recipes,


• [19:25] the first thing I will do is usually a crawling and indexing audit


• [20:10] that's called a redirect chain


• [20:36] the idea with search, you know, with SEO is is that Google is sort of the enemy


• [21:00] Google will tell you what's going on, they'll tell you crawlers are hitting your site


• [22:23] it's called a website, and we use the term spider and all that good stuff


• [22:35] Are they being linked too? And are they linking back?


• [22:59] second thing that I'll go into usually, is a strategy


• [23:51] what does the client want to rank for?


• [24:02] I'll usually do a lot of analysis, a lot of keyword analysis


• [25:37] our agency does everything from start to finish in house


• [26:30] Google Search Console


• [27:29] Jarvis AI


• [29:52] you do completely different SEO for a large corporation than from a small website,


• [30:13] the biggest things differences I see is just resources


• [31:24] for a lot of the bigger websites, there's just seems like there's always more challenges


• [34:08] I would go anywhere between five and fifteen hours 20


• [34:27] someone on the Google team actually said SEO takes anywhere between four and ten months


• [34:49] I usually think it's healthy to go anywhere between five and fifteen


• [36:51] we are Zulu Shack Creative. Named because my brother and I, obviously from South Africa
  

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