Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both refreshing valuable older posts and pruning what’s no longer relevant—can boost your station’s credibility, improve SEO, and keep listeners coming back.
Key Takeaways:
Why Spring Is Perfect for a Cleanup: Seasonal momentum makes it easier to spot which content needs a refresh.
Refreshing vs. Pruning: Understand the difference between improving an existing piece (adding new details, visuals, or SEO tweaks) and removing irrelevant pages altogether.
Boosting User Experience & SEO: A well-maintained website is easier for listeners to navigate and ranks higher in search results.
Best Practices to Get Started: Conduct regular audits, update evergreen posts, remove or merge outdated articles, and set up proper redirects when you delete pages.
For more in-depth show notes, visit: https://www.skyrocketradio.com/177
Ready to upgrade your station’s website? Get started at https://www.skyrocketradio.com.