I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because it means they are putting a bigger priority on their digital assets.
Much like a Program Director is the point person when it comes to everything on-air at a radio station, a Digital Content Manager will be the point person when it comes to everything online. We recommend that every radio station or group have one “go-to” person with this title or this responsibility.
What Does a Digital Content Manager Do?
Workello.com has a terrific job description template for you: https://workello.com/digital-content-director-job-description/.
Essentially, a Digital Content Manager is responsible for monitoring and improving brand awareness within content across all digital platforms.
Here are some responsibilities of a typical Digital Content Manager.
- Maintain functionality of websites, social media accounts, mobile apps, and other web-based products and programs
- Build custom local and sales web portal pages/sites
- Administer and maintains media assets
- Monitor web applications for performance and capacity
- Work closely with Digital Sales Manager, Graphic Designers, and Program Directors to execute creative online promotions/contests
- Develop and oversee digital advertising campaigns to increase brand awareness, drive qualified traffic, and boost sales within a marketing budget
- Provide leadership and direction by establishing online content goals and developing brand guidelines, core messaging, strategies, policies, and processes.
- Perform thorough market research and competitive analysis to identify industry trends and best practices and apply them to a content marketing strategy.
- Analyze the performance of our digital marketing initiatives, generate detailed reports, and identify areas for improvement
Qualifications of a Digital Content Manager
- A genuine love and excitement about the internet and trending topics
- Experience in coding languages like HTML, PHP, CSS, and Javascript
- Working knowledge of Adobe Photoshop, Premiere, and Illustrator
- Proficient in office applications
- Proficient in current and emerging social networking platforms
- Functional knowledge of interactive technologies and trends
- Ability to learn new technology quickly
- Ability to plan, organize and perform in a team-oriented environment, sharing projects, knowledge, and experience
- Excellent oral and written communication skills; excellent grammar; strong writing and editing skills
- Ability to function under stress & be flexible when working on multiple projects with deadlines
- A high degree of attention to detail and optimal work standards
- Desire to grow and develop additional skills
- Photography and videography skills are a plus.
Time to Assign/Hire a Digital Content Manager?
Staying on top of all of your digital content and managing your online assets can be overwhelming and time-consuming. Digital Content Managers take charge of all content on your station(s) website, social media, and other digital platforms.
The first step is to have a great website and we’d love to partner with you on that. Reach out to us.
