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Author and freelance copywriter Sarah Townsend joins the show today. She gets into what inspired her two bestselling books - Survival Skills for Freelancers and The Little Book of Confusables - as well as clears up any confusion about what copywriting is and what good copy should do. We also touch on her WordNerdiness, loving your work, and even lessons learned from accidentally cracking social media’s holy grail, the ever-elusive 10million+ viral hit on Instagram (link below). It’s fantastic. Thanks Sarah!

Sarah Townsend Editorial - website and blog  

Survival Skills for Freelancers 

The Little Book of Confusables

 Lessons from a 10.6Million video post  

@thecopywritersday - Instagram